![]() The implications on such products are: huge potential may have been expensive to develop but are now making positive cash flows further expenditure on promotion could prove worthwhile. The implications are as follows: Are they worth keeping? How much are they costing? Could they be revived in some way? How much would it cost to continue to support such products? How much would it cost to remove from the market? Hodder & Stoughton © 2017Ħ Star This product has seen growth for some time and now has high market share, e.g. The four product classifications are: Dog Star Problem child Cash cow Hodder & Stoughton © 2017ĥ Dog This is a product that is struggling with falling sales and market share, e.g. Hodder & Stoughton © 2017ģ The Boston matrix Hodder & Stoughton © 2017Ĥ What does it mean? Each product classification is important and is based on the relative market share and market growth of the product compared to others in the industry. It will consider growth rate, market share and cash flow. It analyses the range of products a company has at any given point in time. Otherwise known as product portfolio analysis This theory builds on the concept of the product life cycle but instead of focusing on just one product it looks at all the products sold by a business. ![]() ![]() Presentation on theme: "Boston matrix A-level business Hodder & Stoughton © 2017."- Presentation transcript:ġ Boston matrix A-level business Hodder & Stoughton © 2017
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